Becel Margarine






Challenge:
Butter VS. Margarine 


Insight:
Like the feeling of spreading cold butter on toast in the morning, city residents are fed up with their bumpy cycling commutes.


Big Idea:
Becel Margarine X City of Toronto bike lane: Certified Smooth





Becel bike lane



Before

After





Becel biking route  X  Google Maps
On Google Maps, Becel Certified Smooth routes will be presented to cyclists, providing routes with no potholes for their biking journeys in Toronto.





Becel Summer Stops brochure
 Located at bike share stations througought the city, this brochure includes a picnic friendly recipe using Becel margerine, as well as the best picnic destinations in the city.



AD:
Lina Zhu