Becel Margarine






The Ask:
Position Becel Margarine as the go-to choice for those embracing a healthy lifestyle.


Insight:
City residents are fed up with their bumpy cycling commutes.


Idea:
Becel Margarine X City of Toronto bike lane: Certified Smooth





Becel bike lane



Before

After





Becel biking route  X  Google Maps
On Google Maps, Becel Certified Smooth routes will be presented to cyclists, providing routes with no potholes for their biking journeys in Toronto.





Becel Summer Stops brochure
 Located at bike share stations througought the city, this brochure includes a picnic friendly recipe using Becel margerine, as well as the best picnic destinations in the city.



AD:
Lina Zhu