IKEA





Challenge:
Increase Gen Z store visitation by 10-15% within the next 12 months by showing that visiting IKEA is a tacticle/tangible experience, adding depth to product discovery that will inspire.

Insight:
Gen Z students are obsessed with personality test. 

Big Idea:
Hej student! Your personalized IKEA Card is just a visit away.




Step 1:

Visit store, bring your school card + Take the Style ID quiz





Receive style result & student card QR code by Email




Save the student card QR code to phone + Your card will be printed right at the kiosk







Banners in store
(6 style personalities)






AD:
Lina Zhu