IKEA

Challenge:
Increase Gen Z store visitation by 10-15% within the next 12 months by showing that visiting IKEA is a tacticle/tangible experience, adding depth to product discovery that will inspire.

Insight:
Gen Z students are obsessed with personality. 

Big Idea:





How to get the card?

Step 1:
Bring proof of school enrolment + Take the Style ID quiz in store








Step 2:
Receive style result & student card QR code by Email







Step 3:
Save the student card QR code to phone.







Banners in store
(6 style personalities)

OOH

CW: 
Darya Nikol