Chopin Vodka
Challenge:
Change people’s perception of vodka in North American.
Insight:
People here think vodka tastes like hand sanitizer, but they don’t know a good vodka like Chopin can be sipped.
Solution:
Put Chopin vodka into the sippable section like Whisky.
Big Idea:
Dare to Sip
OOH
Social
Stunt
In collaboration with LCBO, Chopin Vodka will temporarily place their bottles in the whiskey aisle of stores.
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In collaboration with LCBO, Chopin Vodka will temporarily place their bottles in the whiskey aisle of stores.
AD:
Lina Zhu
Lina Zhu