https://linazhu.net lina Thu, 06 Nov 2025 16:32:56 +0000 https://linazhu.net en https://linazhu.net/Advertising Tue, 28 Mar 2023 18:05:44 +0000 lina https://linazhu.net/Advertising ︎︎︎&nbsp;Advertising&nbsp;︎ Freshly made dishes with the right blend of ingredients. Bon appétit :) <img src="https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExNnphN3diY285eDYzMzZzbGp3ang1bDN0MzJ4OGM5MTkwM3VxNGx5diZlcD12MV9naWZzX3NlYXJjaCZjdD1n/edTIq4V0ZmcpPbdLp7/giphy.gif">Jordan (Toronto Celebrates The Jump Man) <img width="434" height="812" width_o="434" height_o="812" data-src="https://freight.cargo.site/t/original/i/e07ad1d7f8db5822ad38619bf588747c59c59e751e89cc7f1010f09f92ec64ed/Bubble_Tea.png" data-mid="239671884" border="0" data-scale="28" src="https://freight.cargo.site/w/434/i/e07ad1d7f8db5822ad38619bf588747c59c59e751e89cc7f1010f09f92ec64ed/Bubble_Tea.png" /> Anti East Asian Hate Campaign ( Client: City of Toronto) <img width="1600" height="903" width_o="1600" height_o="903" data-src="https://freight.cargo.site/t/original/i/34d13d871eafaba2e9ad849008cd6cf4081d8c9cc3e8424f1abfa3314be8377a/448dc1ec7bbf671052d400d87d9260a7.jpg" data-mid="179074259" border="0" data-scale="73" 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data-src="https://freight.cargo.site/t/original/i/eab49be594f26622e0bd90a262782c0eb57b725b7a17e7d6781e1fd954d0e76b/bose-headphone-final.jpg" data-mid="239672301" border="0" src="https://freight.cargo.site/w/1000/i/eab49be594f26622e0bd90a262782c0eb57b725b7a17e7d6781e1fd954d0e76b/bose-headphone-final.jpg" /> <img width="1444" height="2023" width_o="1444" height_o="2023" data-src="https://freight.cargo.site/t/original/i/08978ac9267e0235ff1e795632cdbe0d42890291afbdc1c623887c79c0f83cd3/be-late.png" data-mid="240858545" border="0" src="https://freight.cargo.site/w/1000/i/08978ac9267e0235ff1e795632cdbe0d42890291afbdc1c623887c79c0f83cd3/be-late.png" /> <img width="2202" height="1652" width_o="2202" height_o="1652" data-src="https://freight.cargo.site/t/original/i/f06825bd40b80b72847e874ea9c7307ec895f45f999ba236b1e183352cf79dcf/bikelane.jpg" data-mid="239877621" border="0" src="https://freight.cargo.site/w/1000/i/f06825bd40b80b72847e874ea9c7307ec895f45f999ba236b1e183352cf79dcf/bikelane.jpg" /> <img width="4000" height="2651" width_o="4000" height_o="2651" data-src="https://freight.cargo.site/t/original/i/719b15e9ae9887ad280abe77e4680e74f240bfc74edac8b5f618423aa0896351/03.jpg" data-mid="239877622" border="0" src="https://freight.cargo.site/w/1000/i/719b15e9ae9887ad280abe77e4680e74f240bfc74edac8b5f618423aa0896351/03.jpg" /> <img width="4000" height="2651" width_o="4000" height_o="2651" data-src="https://freight.cargo.site/t/original/i/0ed2d6cd6c6b913d2b4cad440217a9b4533f680c8ee4b96505682106f60bca51/02.jpg" data-mid="239877623" border="0" src="https://freight.cargo.site/w/1000/i/0ed2d6cd6c6b913d2b4cad440217a9b4533f680c8ee4b96505682106f60bca51/02.jpg" /> <img width="2743" height="1796" width_o="2743" height_o="1796" data-src="https://freight.cargo.site/t/original/i/f01217b35cba82326aa95e20e8ac9fbd07526539b214ebd676d84642abe2ba83/sim-landing.png" data-mid="239674165" border="0" src="https://freight.cargo.site/w/1000/i/f01217b35cba82326aa95e20e8ac9fbd07526539b214ebd676d84642abe2ba83/sim-landing.png" /> <img width="4000" height="2651" width_o="4000" height_o="2651" data-src="https://freight.cargo.site/t/original/i/e354199f008815bebd6cf3b9670006c92c61d0483cd8c5fd1a4c9f7ae58ab311/map-01.jpg" data-mid="239877624" border="0" src="https://freight.cargo.site/w/1000/i/e354199f008815bebd6cf3b9670006c92c61d0483cd8c5fd1a4c9f7ae58ab311/map-01.jpg" /> https://linazhu.net/conceptual-art Thu, 05 Jan 2023 16:35:17 +0000 lina https://linazhu.net/conceptual-art function findAnchor(linkID){ var yPosition= $("#"+linkID).offset().top + "px"; $('html,body').animate( {scrollTop: yPosition }, 280); } ︎︎︎︎︎︎︎︎︎ Conceptual Art Photograph01. “Questionaire of the Gaze” Do you know the correct answer? 02. “9 images”META, META, META!!03. “deja vu”An experimental, time-based work about deja vu. 04. “Cove Museum”Welcome, welcome :) Video01. “i have trouble sleeping”Short clip of the feeling. 02. “I am here” Am I? Conceptual Art 01. “Questionaire of the Gaze”Do you know the correct answer? <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/990c2fa7f0b2c4b00e95ef8271cb2acf341d54b594200808193c3c8d7e775e2d/485.jpg" data-mid="163813054" border="0" src="https://freight.cargo.site/w/1000/i/990c2fa7f0b2c4b00e95ef8271cb2acf341d54b594200808193c3c8d7e775e2d/485.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b389486f57a7d7c6416317532a9349accb08129aa759b3322ebbce13f8b45c4a/123.jpg" data-mid="163813516" border="0" src="https://freight.cargo.site/w/1000/i/b389486f57a7d7c6416317532a9349accb08129aa759b3322ebbce13f8b45c4a/123.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b7745ebdeb1063c0af80a3528149fa0d650ba58418d06dffc5640ece587925d9/33.jpg" data-mid="163813790" border="0" src="https://freight.cargo.site/w/1000/i/b7745ebdeb1063c0af80a3528149fa0d650ba58418d06dffc5640ece587925d9/33.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9251198b4a94b3128613ac071d9ab9234f00b8e7ee447d201587ee51566c8084/2.jpg" data-mid="163813706" border="0" src="https://freight.cargo.site/w/1000/i/9251198b4a94b3128613ac071d9ab9234f00b8e7ee447d201587ee51566c8084/2.jpg" /> &lt; 02. “9 images”Come closer and look. I collected 9 different printable papers, took one photograph of each, and printed the image of the paper onto the exact same paper, and presented them together on a wall. “Thing refers back to itself -- Meta” is the concept. <img width="5334" height="4267" width_o="5334" height_o="4267" data-src="https://freight.cargo.site/t/original/i/b0d91f9f01b656409cf3765000f92b93f3797abdd4b59a74bb4f9f9ca0092770/9-images-01.jpg" data-mid="163815536" border="0" src="https://freight.cargo.site/w/1000/i/b0d91f9f01b656409cf3765000f92b93f3797abdd4b59a74bb4f9f9ca0092770/9-images-01.jpg" /> 03. “deja vu”An experimental, time-based work about deja vu.This is a project I did in University when I studied photography. The project has to be photobased, and we had to complete 2 assignments utilizing the same theme, and I choose “deja vu”. ︎︎︎ Assignment #1:&nbsp; In order to make my audience actually feel the idea of “Deja Vu” instead of showing it in metaphorical way (for example, a cut grapefruit is a metaphor of femalism loll), I needed time and locations. My target audience was my classmates, we studied at the same buidling, which meant that we walk in the same hallways, we use the same washrooms, classrooms, etc... all the time. I released and put my photographs onto various locations throughout the school a week before the assignment’s critique, giving my audience time to notice there are some small photographs on the washroom’s door, in the corner of the printing room, in the garbage bin of the photo cage...On the other side, what if some audiences they didn’t notice the small images around them? I created “Spot the Difference” game with those images, my audiences need to spot the objects differences between 5 images on the wall that were covered by translucent papers with numbers on top. By telling them #2 has 2 differences compare with #1, #3 has 3 differences compare with #2, and so on. #1<img width="3180" height="2120" width_o="3180" height_o="2120" data-src="https://freight.cargo.site/t/original/i/bb24c20a007b500e8c2b122e741e3a6ec260a622d0ec012149ffdf29273af857/IMG_4734.png" data-mid="163818967" border="0" src="https://freight.cargo.site/w/1000/i/bb24c20a007b500e8c2b122e741e3a6ec260a622d0ec012149ffdf29273af857/IMG_4734.png" /> #2<img width="3180" height="2120" width_o="3180" height_o="2120" data-src="https://freight.cargo.site/t/original/i/0941cc3bcdf92a68e21ea805c9d74f14cfd8c04046e8d13b3511aa4ee1eedc55/IMG_4737.png" data-mid="163818986" border="0" src="https://freight.cargo.site/w/1000/i/0941cc3bcdf92a68e21ea805c9d74f14cfd8c04046e8d13b3511aa4ee1eedc55/IMG_4737.png" /> #3<img width="3180" height="2120" width_o="3180" height_o="2120" data-src="https://freight.cargo.site/t/original/i/f0823ccf8dc133420230bb6a8fabf8389562b11c01da4fe47ac3e06c661ee883/IMG_4741.png" data-mid="163818993" border="0" src="https://freight.cargo.site/w/1000/i/f0823ccf8dc133420230bb6a8fabf8389562b11c01da4fe47ac3e06c661ee883/IMG_4741.png" /> #4<img width="3180" height="2120" width_o="3180" height_o="2120" data-src="https://freight.cargo.site/t/original/i/c9fd50dd4f8b7d6e96d408d22cf8d8b1db19c830aa75a67c588d49962fa4ba55/IMG_4744.png" data-mid="163818999" border="0" src="https://freight.cargo.site/w/1000/i/c9fd50dd4f8b7d6e96d408d22cf8d8b1db19c830aa75a67c588d49962fa4ba55/IMG_4744.png" /> #5 <img width="3180" height="2120" width_o="3180" height_o="2120" data-src="https://freight.cargo.site/t/original/i/bb24c20a007b500e8c2b122e741e3a6ec260a622d0ec012149ffdf29273af857/IMG_4734.png" data-mid="163818967" border="0" src="https://freight.cargo.site/w/1000/i/bb24c20a007b500e8c2b122e741e3a6ec260a622d0ec012149ffdf29273af857/IMG_4734.png" /> How they look like on wall, audiences need to flip the translucent paper on top to reveal the image.&nbsp;︎︎︎ <img width="820" height="262" width_o="820" height_o="262" data-src="https://freight.cargo.site/t/original/i/9305d55a0908f157da0a2bfad9764821d973acf84337b35f0d57d1e6230ef249/Screenshot-2023-01-11-at-2.37.58-PM.png" data-mid="164395322" border="0" src="https://freight.cargo.site/w/820/i/9305d55a0908f157da0a2bfad9764821d973acf84337b35f0d57d1e6230ef249/Screenshot-2023-01-11-at-2.37.58-PM.png" /> Assignment #1 reflection: ︎︎︎&nbsp; 1. When I was doing my critique, one of my classmate/audience said “Wait, I have seen this before”, I was screaming inside because it worked, I created deja vu feeling for her. ︎︎︎ 2. Also, the game worked very well by seeing audiences going back and forth to see the differences to make sure they have spotted all of them. After I told them #1 and #5 are the same images, the feeling of “oh, I have seen it before, haven’t I?” is there. ︎︎︎Assignment #2:&nbsp; Right after my critique for assignment #1, I started brainstorming assignment #2. And, the idea sparks in my mind at the right time, or it won’t work. I decided to do a replica of the assignment #1 critique. So, I made an Instagram account to document Assignment #1 critique day︎︎︎ &nbsp;<img width="2740" height="1828" width_o="2740" height_o="1828" data-src="https://freight.cargo.site/t/original/i/846a325403310003f036a8bfab84ac94123f1b25d8cbb7da93eef5f48eb6ece9/Screenshot-2023-01-06-at-5.07.35-PM.png" data-mid="163822291" border="0" src="https://freight.cargo.site/w/1000/i/846a325403310003f036a8bfab84ac94123f1b25d8cbb7da93eef5f48eb6ece9/Screenshot-2023-01-06-at-5.07.35-PM.png" /> I will do the exact set up for Assignment #2 critique. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; For the images, I scanned the photographs with the paper on top from Assignment #1, and printed them out again. I also printed out the name of the Instagram account, so they could check and see. Due to the lack of documentation of the second critique, I can’t show it to you guys, but it went well, my audience loved it. Assignment #2 reflection: ︎︎︎ 1. As conceptual artist, documentation is really really important. I sincerly wish that I had the foresight to take some photos of my work, but I didn’t...︎︎︎ 2. Don’t “fool” your audience twice, my classmates/audience might feel offended, I have recieved “Lina, not again, no...” but I know that they love me. 04. “Cove Museum”Welcome, welcome :) What happens in the Cove Museum??&nbsp; I decided to go pick up some objects in the garbage bin of OCAD’s wood studio, and took pictures of each object. After that, I selected paragraphs from different articles for each object, and made a museum catalog. I suppose I’m critiquing the uneasy marriage between art and intention, tangled further by institutions, curators, and galleries. If all it takes is a polished statement to validate an idea, what’s left for the art to prove? <img width="2380" height="3078" width_o="2380" height_o="3078" data-src="https://freight.cargo.site/t/original/i/aa717414a5d6330522bcb009e504c4a2e5a40c64cf194411a5c2516bf899f74a/IMG_3263.jpg" data-mid="164402857" border="0" src="https://freight.cargo.site/w/1000/i/aa717414a5d6330522bcb009e504c4a2e5a40c64cf194411a5c2516bf899f74a/IMG_3263.jpg" /> <img width="1242" height="1516" width_o="1242" height_o="1516" data-src="https://freight.cargo.site/t/original/i/fcea33daf4e73f6743ff63a135d1889676073fc39819cd9f8bc597d7f8b5f490/IMG_4231.PNG" data-mid="164407363" border="0" src="https://freight.cargo.site/w/1000/i/fcea33daf4e73f6743ff63a135d1889676073fc39819cd9f8bc597d7f8b5f490/IMG_4231.PNG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/eb2b9131309f04a63e836f70ea906ae34beb2b267184bce14f4d82374b434e9f/IMG_4211.png" data-mid="164409359" border="0" src="https://freight.cargo.site/w/1000/i/eb2b9131309f04a63e836f70ea906ae34beb2b267184bce14f4d82374b434e9f/IMG_4211.png" /> <img width="3000" height="1821" width_o="3000" height_o="1821" data-src="https://freight.cargo.site/t/original/i/190ccd7709e1836a9be497547f774a358ed8aec85d859ecadc626775d1a23f65/cove-museum-1.jpg" data-mid="164409031" border="0" src="https://freight.cargo.site/w/1000/i/190ccd7709e1836a9be497547f774a358ed8aec85d859ecadc626775d1a23f65/cove-museum-1.jpg" /> <img width="3000" height="1821" width_o="3000" height_o="1821" data-src="https://freight.cargo.site/t/original/i/f4a4423533a903451f6787957555cbf15ab0e23783a74ef89c4288be61808f4d/cove-museum-2.jpg" data-mid="164409395" border="0" src="https://freight.cargo.site/w/1000/i/f4a4423533a903451f6787957555cbf15ab0e23783a74ef89c4288be61808f4d/cove-museum-2.jpg" /> <img width="2283" height="1688" width_o="2283" height_o="1688" data-src="https://freight.cargo.site/t/original/i/95a62ad7e56dc2f839d371f1a8bb029eeb8411b2094831eea78ddd86e05a57aa/note.jpg" data-mid="164409476" border="0" src="https://freight.cargo.site/w/1000/i/95a62ad7e56dc2f839d371f1a8bb029eeb8411b2094831eea78ddd86e05a57aa/note.jpg" /> <img width="1080" height="1405" width_o="1080" height_o="1405" data-src="https://freight.cargo.site/t/original/i/b7cd04c301262cdb38bfacf11505265ab9d04c01d58a4cf7839755eb27de4cdb/IMG_3380.JPG" data-mid="164409490" border="0" src="https://freight.cargo.site/w/1000/i/b7cd04c301262cdb38bfacf11505265ab9d04c01d58a4cf7839755eb27de4cdb/IMG_3380.JPG" /> Objects in installation with number beside that connect with the catalog.&nbsp;︎︎︎ <img width="2208" height="1242" width_o="2208" height_o="1242" data-src="https://freight.cargo.site/t/original/i/ebad9a9251a001652a7bf22845b04cdb7ed198b85f9583afd12ef6b0f9db24d2/IMG_4204.PNG" data-mid="164409567" border="0" src="https://freight.cargo.site/w/1000/i/ebad9a9251a001652a7bf22845b04cdb7ed198b85f9583afd12ef6b0f9db24d2/IMG_4204.PNG" /> <img width="569" height="320" width_o="569" height_o="320" data-src="https://freight.cargo.site/t/original/i/d75f2488f03dca5e48c78aad217bdb040ada882171cf6efee63f419bb744090f/ezgif.com-gif-maker.gif" data-mid="164409773" border="0" data-scale="100" src="https://freight.cargo.site/w/569/i/d75f2488f03dca5e48c78aad217bdb040ada882171cf6efee63f419bb744090f/ezgif.com-gif-maker.gif" /> Video 01. “i have trouble sleeping”Short clip of the feeling. &nbsp; &nbsp; 02. “I am here” Am I? https://linazhu.net/Toronto-celebrates-Jordan-new Wed, 22 Oct 2025 12:50:37 +0000 lina https://linazhu.net/Toronto-celebrates-Jordan-new <img width="320" height="320" width_o="320" height_o="320" data-src="https://freight.cargo.site/t/original/i/3f5cdf262d55f5ad48371e71c323460ab40017341cb17c0a8f7c9a6cbc69820a/air-jordan-logo-png_seeklogo-289051.png" data-mid="239845753" border="0" data-scale="17" src="https://freight.cargo.site/w/320/i/3f5cdf262d55f5ad48371e71c323460ab40017341cb17c0a8f7c9a6cbc69820a/air-jordan-logo-png_seeklogo-289051.png" /> The Ask: Sneaker sales drop up to 25% in winter as consumers switch to weather-proof options — especially in cold markets like Toronto.We want to increase awareness of Jordan’s winterized shoes and position Jordan as the brand to wear when winter hits. Insight:&nbsp;Every winter, Torontonians mirror the spirit of Jordan — jumping over snowbanks, puddles, and slush — but they don’t realize it. Idea: Toronto Celebrates the Jump ManFor everyone who jumps the snowbank, the puddle, the slush — we see you, we celebrate you. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/7b132426e9b8109ef328e96eb2c15b54af36fb72693247bb3abde0e298b6c0cf/ezgif.com-video-to-gif-copy.gif" data-mid="239727046" border="0" src="https://freight.cargo.site/w/800/i/7b132426e9b8109ef328e96eb2c15b54af36fb72693247bb3abde0e298b6c0cf/ezgif.com-video-to-gif-copy.gif" /> We’ll be at Yonge &amp; Dundas, handing out raffle tickets to those bold enough to jump!&nbsp; <img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/fac1b75936a3c2b8d34cff63c6477d16e772b15e89b8087367b5b5bc8c7b8cb4/suln7zchbic81.jpg" data-mid="239872111" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/fac1b75936a3c2b8d34cff63c6477d16e772b15e89b8087367b5b5bc8c7b8cb4/suln7zchbic81.jpg" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/7ea34eb3d497bc2a73010f305425f02e54acad2ecfdc6fae545164a63729004a/raffle-ticket.jpg" data-mid="239873120" border="0" src="https://freight.cargo.site/w/1000/i/7ea34eb3d497bc2a73010f305425f02e54acad2ecfdc6fae545164a63729004a/raffle-ticket.jpg" /> &nbsp;A snowbank pop‑up where Toronto’s jumps are celebrated. <img width="999" height="542" width_o="999" height_o="542" data-src="https://freight.cargo.site/t/original/i/2d055481608586524b7fcd395131885f0ce7fe6c17919a33250ab115c73b92bd/popup.gif" data-mid="239872105" border="0" src="https://freight.cargo.site/w/999/i/2d055481608586524b7fcd395131885f0ce7fe6c17919a33250ab115c73b92bd/popup.gif" /> At the same time, we’ll encourage people to share photos or videos of their jumps on social media for a chance to win a pair of Winterized Jordans.Of course, we had to take it further — a limited collector’s shoebox designed to turn Toronto’s winter into a collectible moment for sneakerheads. <img width="789" height="1439" width_o="789" height_o="1439" data-src="https://freight.cargo.site/t/original/i/f3f7a749a290087e7eddee83112a1dbfdb5e8ad992558b0c6f1fc5580fe93d96/Phonenewcopy1-ezgif.com-crop.gif" data-mid="239873253" border="0" data-scale="67" src="https://freight.cargo.site/w/789/i/f3f7a749a290087e7eddee83112a1dbfdb5e8ad992558b0c6f1fc5580fe93d96/Phonenewcopy1-ezgif.com-crop.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6796e7dd16a7414bb503fb72da092895e1f326839dfe6584d2b8a9da38273e39/shoe-box-slush.png" data-mid="239873252" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6796e7dd16a7414bb503fb72da092895e1f326839dfe6584d2b8a9da38273e39/shoe-box-slush.png" /> AD:Lina Zhu Kailin ZhangCW: Darya Nikol City of Toronto Campaign ︎︎︎ https://linazhu.net/Anti-East-Asian-Hate Tue, 21 Oct 2025 14:20:40 +0000 lina https://linazhu.net/Anti-East-Asian-Hate City of Toronto: Anti East Asian Hate Campaign This concept represents one of our creative ideas that was developed during the campaign planning stage but was not selected as the final direction. The Ask: Create 3 OOH for Anti East Asian Hate Campaign Insight: I’m Chinese, yet there are times when people say things like, “You must be Japanese/Korean, right?” or greet me with “Konnichiwa~” and similar assumptions. Idea:Mislabelling leaves a bad taste, getting it right matters! <img width="2354" height="3332" width_o="2354" height_o="3332" data-src="https://freight.cargo.site/t/original/i/67fa3fa89b89ba936afb2622ff89e866f4b593e6f1eda5b8bd78399bd86f869a/fish-sauce.jpg" data-mid="239742022" border="0" src="https://freight.cargo.site/w/1000/i/67fa3fa89b89ba936afb2622ff89e866f4b593e6f1eda5b8bd78399bd86f869a/fish-sauce.jpg" /> <img width="2354" height="3332" width_o="2354" height_o="3332" data-src="https://freight.cargo.site/t/original/i/74c5528551be74e48b9829f184678e9c066e2524402c05e40553a0c94d0e357a/sriracha.jpg" data-mid="239742023" border="0" src="https://freight.cargo.site/w/1000/i/74c5528551be74e48b9829f184678e9c066e2524402c05e40553a0c94d0e357a/sriracha.jpg" /> <img width="2354" height="3332" width_o="2354" height_o="3332" data-src="https://freight.cargo.site/t/original/i/1a0d94da2b0db0f5a6387350f81fd4e1ed77ff9b6a7a219e5559ba86cb7ea16f/szechuan.jpg" data-mid="239742024" border="0" src="https://freight.cargo.site/w/1000/i/1a0d94da2b0db0f5a6387350f81fd4e1ed77ff9b6a7a219e5559ba86cb7ea16f/szechuan.jpg" /> AD:Lina Zhu CW: Lucia Zhang&nbsp; ︎︎︎ Jordan The Cellphone Coat Check ︎︎︎ https://linazhu.net/The-Cell-Phone-Coat-Check Wed, 17 May 2023 15:01:30 +0000 lina https://linazhu.net/The-Cell-Phone-Coat-Check The Cellphone Coat Check(National Advertising Challenge Winner - Bronze) The Ask: Create a PSA targetting anyone with a smartphone to practice better phone etiquette in public spaces. Insight: Most people don’t know how to deal with art in galleries/museums, so they take photos which can interfere with others’ viewing experience. Idea: AGO: coat check your phone to unlock exclusive exhibitions. Step 1:Go to the coat check area in the AGO, our employee will ask you if you also want to coat check your cellphone. <img width="2368" height="1548" width_o="2368" height_o="1548" data-src="https://freight.cargo.site/t/original/i/f4a2e08dd247403f7c7dd6e69093ef187aad15ade5a40a3f22468e12cdecad98/Screenshot-2023-09-02-at-9.23.53-AM.png" data-mid="189567664" border="0" src="https://freight.cargo.site/w/1000/i/f4a2e08dd247403f7c7dd6e69093ef187aad15ade5a40a3f22468e12cdecad98/Screenshot-2023-09-02-at-9.23.53-AM.png" /> Step 2:If you decide to coat check your phone, you’ll be given a special ticket to unlock an exclusive experience in the AGO. <img width="1012" height="788" width_o="1012" height_o="788" data-src="https://freight.cargo.site/t/original/i/7c9e59856fc83e685378531315f25795d15b3353cb57f7e4529fc75ff77b1397/Asset-1-20.jpg" data-mid="189568449" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7c9e59856fc83e685378531315f25795d15b3353cb57f7e4529fc75ff77b1397/Asset-1-20.jpg" /> Step 3 --&nbsp;The exclusive experience:A new space called “The Phoneless Gallery” will be presented in the AGO.This gallery allows people to see art for art itself instead of as a photo on their phone. Also, without the distraction of the phone, there’s more time for people to truly connect with and feel the art. To encourage this connection, a guide will be present to walk people through the exhibition, and there will be self-guided tour brochures available at the entrance. <img width="897" height="505" width_o="897" height_o="505" data-src="https://freight.cargo.site/t/original/i/9ac825105935959387ce244755030a31ebc4fd7592dd0fd569060ef0d028e7a9/ago-1-6297876-1677863372863.jpeg" data-mid="189649320" border="0" src="https://freight.cargo.site/w/897/i/9ac825105935959387ce244755030a31ebc4fd7592dd0fd569060ef0d028e7a9/ago-1-6297876-1677863372863.jpeg" /> Self-guided tour brochure: Unlike other gallery catalogues which only introduce artists and their works, the self-guided brochure focuses on the viewers’ perspective and aims to help them connect with art.&nbsp; &nbsp;<img width="4334" height="3048" width_o="4334" height_o="3048" data-src="https://freight.cargo.site/t/original/i/fdf797f1aff0477a8bf39a57a7104dbdefbca2fbe80f0e2e358bda6970bde8a4/Artboard-17.png" data-mid="189890739" border="0" src="https://freight.cargo.site/w/1000/i/fdf797f1aff0477a8bf39a57a7104dbdefbca2fbe80f0e2e358bda6970bde8a4/Artboard-17.png" /> AD:Lina ZhuCW: Darya Nikol ︎︎︎ City of Toronto Campaign IKEA ︎︎︎ https://linazhu.net/Ikea Wed, 29 Mar 2023 00:35:39 +0000 lina https://linazhu.net/Ikea IKEA Challenge: Increase Gen Z store visitation by 10-15% within the next 12 months by showing that visiting IKEA is a tacticle/tangible experience, adding depth to product discovery that will inspire. Insight: Gen Z students are obsessed with personality test.&nbsp; Big Idea:Hej student! Your personalized IKEA Card is just a visit away. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/96c80175ab396a70c7f8ff5646e9a46a664927ce5e044c046e2c8b730f22147b/lina-card.jpg" data-mid="248239697" border="0" src="https://freight.cargo.site/w/1000/i/96c80175ab396a70c7f8ff5646e9a46a664927ce5e044c046e2c8b730f22147b/lina-card.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/87dee78f4885fb21fcce876923f7902c47fbcc87a2eb26936ae9f59c9c782b5c/darya-card.jpg" data-mid="248239699" border="0" src="https://freight.cargo.site/w/1000/i/87dee78f4885fb21fcce876923f7902c47fbcc87a2eb26936ae9f59c9c782b5c/darya-card.jpg" /> Step 1: Visit store, bring your school card + Take the Style ID quiz <img width="4500" height="2700" width_o="4500" height_o="2700" data-src="https://freight.cargo.site/t/original/i/42b7ffc5fe0178273c1f46d55aba9657dc5b3b21f31a04ed098debfd798675e0/instore-quiz-set-up.jpg" data-mid="173437725" border="0" src="https://freight.cargo.site/w/1000/i/42b7ffc5fe0178273c1f46d55aba9657dc5b3b21f31a04ed098debfd798675e0/instore-quiz-set-up.jpg" /> <img width="913" height="987" width_o="913" height_o="987" data-src="https://freight.cargo.site/t/original/i/3c9b4782ca3befabcc626f21643f05c20b55fefc110b15f9f7a1a1afe93a5d9d/123.png" data-mid="173433173" border="0" src="https://freight.cargo.site/w/913/i/3c9b4782ca3befabcc626f21643f05c20b55fefc110b15f9f7a1a1afe93a5d9d/123.png" /> <img width="913" height="987" width_o="913" height_o="987" data-src="https://freight.cargo.site/t/original/i/ccdf73e616e98453e10b16a66ee32b87f8790fc198c95f0c878a27ce8075139f/321.png" data-mid="173433242" border="0" src="https://freight.cargo.site/w/913/i/ccdf73e616e98453e10b16a66ee32b87f8790fc198c95f0c878a27ce8075139f/321.png" /> Receive style result &amp; student card QR code by Email <img width="2617" height="2035" width_o="2617" height_o="2035" data-src="https://freight.cargo.site/t/original/i/ae730d32168c6ed3153b81d418b2a01924b92e4ae2ce593efd32ec2f13b982c6/12321.png" data-mid="173435086" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/ae730d32168c6ed3153b81d418b2a01924b92e4ae2ce593efd32ec2f13b982c6/12321.png" /> Save the student card QR code to phone + Your card will be printed right at the kiosk <img width="3648" height="3648" width_o="3648" height_o="3648" data-src="https://freight.cargo.site/t/original/i/3b1576b8234c6030edb1666cfcf308c4fd3b2b073d018175ab02c3cd6146e3fa/wallet-2.jpg" data-mid="173435336" border="0" src="https://freight.cargo.site/w/1000/i/3b1576b8234c6030edb1666cfcf308c4fd3b2b073d018175ab02c3cd6146e3fa/wallet-2.jpg" /> <img width="1434" height="2919" width_o="1434" height_o="2919" data-src="https://freight.cargo.site/t/original/i/32bf46e9d8365a36715544f96803f5ff88bbe9e5b0c981c523c1716d64e2e557/final-student-card.png" data-mid="173435326" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/32bf46e9d8365a36715544f96803f5ff88bbe9e5b0c981c523c1716d64e2e557/final-student-card.png" /> Banners in store (6 style personalities)<img width="5692" height="2900" width_o="5692" height_o="2900" data-src="https://freight.cargo.site/t/original/i/ed4a55772cea5e91562303f8d98b0aa2dd50253cf7e5665f5b8fa3ee3fd1e266/banners.png" data-mid="173436379" border="0" src="https://freight.cargo.site/w/1000/i/ed4a55772cea5e91562303f8d98b0aa2dd50253cf7e5665f5b8fa3ee3fd1e266/banners.png" /> AD:Lina Zhu CW:&nbsp;Darya Nikol ︎︎︎ The Cellphone Coat Check Verizon ︎︎︎ https://linazhu.net/Verizon Tue, 28 Mar 2023 20:29:54 +0000 lina https://linazhu.net/Verizon Verizon Challenge: Everyone knows Verizon for their wireless plans, but no one thinks about it as a place to get mobile and home tech accessories. Insight: People keep around their old, broken accessories, because they don't know what to do with them. Solution:Verizon introduces recycling old accessories at all locations &amp; encourages consumers to recycle by giving a discount code for new accessories. Big Idea:Dump your ex-cessory. Meet your accessory. OOH <img width="3648" height="5464" width_o="3648" height_o="5464" data-src="https://freight.cargo.site/t/original/i/835e9387de9860fbaed22a19e0007b694e16d186dc91226dbbe717873ccca754/1414.jpg" data-mid="173413685" border="0" src="https://freight.cargo.site/w/1000/i/835e9387de9860fbaed22a19e0007b694e16d186dc91226dbbe717873ccca754/1414.jpg" /> <img width="4500" height="2895" width_o="4500" height_o="2895" data-src="https://freight.cargo.site/t/original/i/0d50014f3fa2584dd5a838062448d1d89efa91ffbba015ff43f726f7008f3640/postermockup-3.jpg" data-mid="173413728" border="0" src="https://freight.cargo.site/w/1000/i/0d50014f3fa2584dd5a838062448d1d89efa91ffbba015ff43f726f7008f3640/postermockup-3.jpg" /> <img width="2778" height="1836" width_o="2778" height_o="1836" data-src="https://freight.cargo.site/t/original/i/7f9404a7efcc8e0fb1c8ca1995a6aef323c24a2093a87deee8577be4f088a3ab/postermockup-2-copy.jpg" data-mid="173413715" border="0" src="https://freight.cargo.site/w/1000/i/7f9404a7efcc8e0fb1c8ca1995a6aef323c24a2093a87deee8577be4f088a3ab/postermockup-2-copy.jpg" /> Social (1 still, 2 videos) <img width="5508" height="3476" width_o="5508" height_o="3476" data-src="https://freight.cargo.site/t/original/i/17505b99bab9f4f881645e51bb01afefc4391ee98d322f0ccd3797ac375e9f09/social-post.jpg" data-mid="173414046" border="0" src="https://freight.cargo.site/w/1000/i/17505b99bab9f4f881645e51bb01afefc4391ee98d322f0ccd3797ac375e9f09/social-post.jpg" /> <img width="800" height="635" width_o="800" height_o="635" data-src="https://freight.cargo.site/t/original/i/49d8e42cf2c7794332ecc0cf3603bf71c5a18f10593d7fb0a9cf3388550dc802/playlist.gif" data-mid="173414179" border="0" src="https://freight.cargo.site/w/800/i/49d8e42cf2c7794332ecc0cf3603bf71c5a18f10593d7fb0a9cf3388550dc802/playlist.gif" /> <img width="800" height="632" width_o="800" height_o="632" data-src="https://freight.cargo.site/t/original/i/6b17564c444be77554cdbe2f855261e37b90a343f6ff33ea17a1dce50f6ca1bb/texting.gif" data-mid="173414186" border="0" src="https://freight.cargo.site/w/800/i/6b17564c444be77554cdbe2f855261e37b90a343f6ff33ea17a1dce50f6ca1bb/texting.gif" /> Landing page <img width="5370" height="3374" width_o="5370" height_o="3374" data-src="https://freight.cargo.site/t/original/i/f0d637b0d07a43c8ff1a3c081fd63db0c1ff2afb47ba51a89468153b0903a329/landing-mockup.jpg" data-mid="173415045" border="0" src="https://freight.cargo.site/w/1000/i/f0d637b0d07a43c8ff1a3c081fd63db0c1ff2afb47ba51a89468153b0903a329/landing-mockup.jpg" /> Online order package <img width="4000" height="1999" width_o="4000" height_o="1999" data-src="https://freight.cargo.site/t/original/i/a3cd9a28474601946bbcb08ffd6e8c7a7ebfe673c5b7894fa64af2f29f9555c9/package-copy.jpg" data-mid="173426669" border="0" src="https://freight.cargo.site/w/1000/i/a3cd9a28474601946bbcb08ffd6e8c7a7ebfe673c5b7894fa64af2f29f9555c9/package-copy.jpg" /> AD:Lina Zhu CW:&nbsp;Yanik&nbsp;LerouxSara Mohammadi Azad ︎︎︎ IKEA https://linazhu.net/about-me Thu, 06 Nov 2025 16:32:56 +0000 lina https://linazhu.net/about-me <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/0bbcdde2602f14e3e616282d559ef0abbe2b149903e843a49fe169bbdc3acc5c/bosch-girl.gif" data-mid="240342279" border="0" src="https://freight.cargo.site/w/800/i/0bbcdde2602f14e3e616282d559ef0abbe2b149903e843a49fe169bbdc3acc5c/bosch-girl.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/7a24b9bd841468d73f7e2eb229f4372dd6290f7185384741ff7dfbf2c13f55c4/time-girl.gif" data-mid="240342255" border="0" src="https://freight.cargo.site/w/800/i/7a24b9bd841468d73f7e2eb229f4372dd6290f7185384741ff7dfbf2c13f55c4/time-girl.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/c1191d0fb5c5a5343c4060d2a2acb3529ec9da6d9a71e65975cf5e8d0b8262cf/pool-girl.gif" data-mid="240342324" border="0" src="https://freight.cargo.site/w/800/i/c1191d0fb5c5a5343c4060d2a2acb3529ec9da6d9a71e65975cf5e8d0b8262cf/pool-girl.gif" /> <img width="800" height="447" width_o="800" height_o="447" data-src="https://freight.cargo.site/t/original/i/1a47725269307c7b9603d968df3d0d0e093ccd9925b5edec4b91fca60c093998/nail-girl.gif" data-mid="240342222" border="0" src="https://freight.cargo.site/w/800/i/1a47725269307c7b9603d968df3d0d0e093ccd9925b5edec4b91fca60c093998/nail-girl.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/5c7e50d0a24f2e616a38ba27a5dcbe55c921ba4859f97224001f4d7f98df3e12/note-girl.gif" data-mid="240342379" border="0" src="https://freight.cargo.site/w/800/i/5c7e50d0a24f2e616a38ba27a5dcbe55c921ba4859f97224001f4d7f98df3e12/note-girl.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/5e99a243398aab944389d3e93177ed25a7f74e21620dc720defc583205365bc0/grafitti-girl.gif" data-mid="240342804" border="0" src="https://freight.cargo.site/w/800/i/5e99a243398aab944389d3e93177ed25a7f74e21620dc720defc583205365bc0/grafitti-girl.gif" /> Meet Lina-s,She is 23% demure, she is adventurous, she is direct, she is quirky, she is cynical, and she is a little fragile.She is an art director, she is a photographer, she is a graphic designer, she is a conceptual artist, she is a painter, and she is a good friend.Contact them via linazhuideas@gmail.com