Verizon

Challenge:
Everyone knows Verizon for their wireless plans, but no one thinks about it as a place to get mobile and home tech accessories.

Insight:
People keep around their old, broken accessories, because they don't know what to do with them.

Solution:

Verizon introduces recycling old accessories at all locations & encourages consumers to recycle by giving a discount code for new accessories.

Big Idea:
Dump your ex-cessory.
Meet your accessory.

OOH