City of Toronto:
Anti East Asian Hate Campaign
This concept represents one of our creative ideas that was developed during the campaign planning stage but was not selected as the final direction.
The Ask:
Create 3 OOH for Anti East Asian Hate Campaign
Insight:
I’m Chinese, yet there are times when people say things like, “You must be Japanese/Korean, right?” or greet me with “Konnichiwa~” and similar assumptions.
Idea:
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The Ask:
Create 3 OOH for Anti East Asian Hate Campaign
Insight:
I’m Chinese, yet there are times when people say things like, “You must be Japanese/Korean, right?” or greet me with “Konnichiwa~” and similar assumptions.
Idea:
Mislabelling leaves a bad taste, getting it right matters!
AD:
Lina Zhu
Lina Zhu