The Ask:
Sneaker sales drop up to 25% in winter as consumers switch to weather-proof options — especially in cold markets like Toronto.We want to increase awareness of Jordan’s winterized shoes and position Jordan as the brand to wear when winter hits.
Insight:
Every winter, Torontonians mirror the spirit of Jordan — jumping over snowbanks, puddles, and slush — but they don’t realize it.Idea:
Toronto Celebrates the Jump Man
For everyone who jumps the snowbank, the puddle, the slush — we see you, we celebrate you.
We’ll be at Yonge & Dundas, handing out raffle tickets to those bold enough to jump!
A snowbank pop‑up where Toronto’s jumps are celebrated.
At the same time, we’ll encourage people to share photos or videos of their jumps on social media for a chance to win a pair of Winterized Jordans.
Of course, we had to take it further — a limited collector’s shoebox designed to turn Toronto’s winter into a collectible moment for sneakerheads.
Of course, we had to take it further — a limited collector’s shoebox designed to turn Toronto’s winter into a collectible moment for sneakerheads.
